xzpace® aims to disrupt the monotony of local interior design by prioritizing personalization over mass production. The brand was founded in the UAE in 2025 by engineers Richa Madhu, Mohamed Oraby, and Madhu Krishnan, who operate directly from their manufacturing facility in Ras Al Khaimah. Rather than relying on standard catalogs, xzpace® builds products from scratch based on a core philosophy: “We touch the untouched.” The company argues that everyday environments across households, offices, and hotels have become too predictable, and their approach challenges the standard process of design, manufacturing, and customer experience.
Direct-to-Consumer Roots
The firm believes that high-quality design should be accessible to everyone, not just those in luxury spaces. To achieve this, xzpace® focuses on understanding the specific needs of the client before manufacturing begins. The team curates furniture and conversations rather than simply selling a product. This method ensures that the final output reflects the user’s identity, their space, and how they choose to live or express themselves. The brand’s direct-to-consumer model allows for this high level of attention, a standard they intend to maintain as they expand into the business-to-business sector.
Local manufacturing plays a central role in this strategy. By keeping design, development, and production under one roof, xzpace® reduces the number of intermediaries between an idea and its execution. The brand can specify pieces from its collection, adapt them to a specific project, or develop a concept entirely from scratch. This operational flexibility has allowed the company to grow from a handful of products to 51 unique SKUs. The portfolio now includes bespoke work across the UAE, a collaboration with the Mercedes-Benz Brand Center in Dubai Design District, and a new showroom under construction.
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Defining Identity Through Form
As xzpace® scales up to handle larger projects, the challenge remains keeping the process personal. The team works with clients who have a clear aesthetic direction, translating it into furniture selection, or helps those without a defined identity create one. The company avoids creating collections based on a singular visual formula. Instead, its work moves between sculptural forms, architectural geometries, and tactile upholstery. The brand’s portfolio includes the Falls collection, Levels Coffee Table, Majlis Lounge, and Twist floor lamp, which share no obvious silhouette. The common thread is a distinct attitude toward design that resists sameness.
The brand’s growth in the B2B and hospitality sectors depends on this refusal to take the easy route. By maintaining a focus on human interaction and bespoke creation, xzpace® hopes to build spaces that truly reflect the people who use them.
